Hello.
I'm Bethany Lankin.


I'm a UX/UI Designer with experience in helping businesses connect with and delight their audiences by conceptualizing and creating highly usable
digital products. Throughout my career, I have worked as a UX team lead, senior user experience architect, interaction designer, UI designer, and
usability researcher. 

If you open a link, and do not see a hierarchy of that wireframe's pages to the left of the page window, click the icon next to the title, in this example, the three horizontal lines next to the title "Smart Integration Workflow." You will be able to see all pages and be able to navigate between them.

Example :

how to make all pages of the wireframe visible
Thumbnail of a Left Navigation layout wireframes page

Left Navigation Product Search Flow 
(Page links in accordion below)

This wireframe contains plans for a left navigation layout to replace the current top navigation layout in the product sections of RUSA. Mobile, desktop, and tablet views are shown.

Left Navigation Product Search Flow

Left navigation layout to replace the current top navigation layout in the product sections of RUSA. Mobile, desktop, and tablet views shown.

Thumbnail of a page of a Covid-19 white paper

Change and Disruption (PDF file)

Graphic design for a digital white paper "Change and Disruption: How to Survive and Thrive." The topic of the paper speaks to examples and suggestions about how companies can embrace the opportunity to adapt their businesses and positively impact the world for their customers, employees, communities, and themselves during the pandemic. Intended as a promotional piece. Bright colors, whimsical graphics, and simple fonts were used the communicate messages of positivity, proactivity, and hope for the future.

Thumbnail of a page of a Covid-19 white paper

In tumultuous times

 "How to Survive Change and Disruption..."

Suggestions for companies embracing the opportunity to adapt their businesses and positively impact the world for their customers, employees, communities, and themselves during the pandemic.


[ view document ]

Thumbnail of compare flow screens wireframe

Compare Flow and MultiQuote

Wireframes for a new compare feature that allows current and potential customers to easily compare features between products.

New functionality MultiQuote - An enhancement to the compare feature that is being used to solve a back end issue.

Compage Flow and MultiQuote  

Wireframes for a new compare feature that allows current and potential customers to easily compare features between products.

New functionality MultiQuote - An enhancement to the compare feature that is being used to solve a back end issue.

Thumbnail of Gated content wireframe mobile wireframe page

Gated Content Flow

Gated content was introduced in three possible formats, PDF files, videos, or secondary websites. Users are required to complete a form before accessing the assets.

Gated Content

Gated content was introduced in thee possible formats, PDF files, videos, or secondary websites. Users were required to fill out a form before they were able to access the assets. They were also given confirmation messaging.

Thumbnail of the Smart Integration and Account Payable wireframe

Smart Integration and Accounts Payable for Small Business

Wireframes for the Smart Integration and Accounts Payable for Small Business products pages These pages display information for including plans for new pricing information, and an interactive section to help users read and understand their invoicing forms.

Smart Integration and Accounts Payable for Small Business

Initial layout wireframes for the Smart Integration and Accounts Payable for Small Business products pages These pages and their sections display information for including plans for new pricing information, and an interactive section to help users read and understand their invoicing forms.

Thumbnail of the Upcoming sales & Events page of the Sears My Style Guide Application

Sears My Style Guide (PDF file)

An application to boost clothing and accessory sales for Sears. Consumers create a profile based on their style and brand preferences as well as body type and size. Each day, Sears curated Looks are featured consisting of clothing, footwear, and accessory pairings based on the consumer's profile information. Consumers can purchase all or individual items from these looks, or swap suggested items in the Look for other Sears items. Consumers can create and post their own Looks on social media, schedule reminders for upcoming sales and fashion events, get help with trip planning and wardrobe building.

Thumbnail from the Reserve it experience wireframe

Reserve It

A feature designed to allow users to choose items online that would be put on hold for them at the store of their choosing for in store purchase. Created to allow users the convenience of reserving multiple sizes of clothing items to determine which size is their perfect fit. This wireframe includes a basic prototype.

Thumbnail of the After the Prairie website home page

After the Prairie

A prototype for the After the Prairie podcast website.