Highlights

Project types

• Net-new digital product design (0 to 1)
• Redesigns of legacy systems and outdated products
• Mobile-first
• Responsive web
• Native mobile app design (iOS,Android)
• Design systems creation and maintenance
• Accessibility audits and improvements
• i18n (Internationalization/multilingual)
• E-commerce flows
• Data visualization and dashboards
• Chatbots
• Form-intensive enterprise software
• Design for compliance-heavy environments
• Interactive prototypes for usability testing
• Product-market fit exploration/customer segmentation and discovery
• Scalable design

Strategy activities

• Stakeholder interviews & alignment
• Heuristic evaluations
• Competitive analysis
• Persona creation
• Journey mapping/experience mapping
• Service blueprints
• Usability testing (remote/in-person)
• Card sorting
• A/B testing and analysis
• User surveys
• Contextual inquiry/field research/shadowing
• Co-creation workshops
• User segmentation
• Heart framework

Deliverables

• Wireframes (low to high fidelity)
• Interactive prototypes (Figma, Axure, InVision)
• Site maps / IA diagrams
• User flows / task flows
• Customer journey maps
• Personas
• Style guides, design systems, and pattern libraries
• UX audit reports
• Heuristic reviews
• Accessibility reports (WCAG compliance)
• Design specs/annotations and redlines for development handoff
• Presentation decks for stakeholders
• Documentation for design systems
  
  

Methodologies practiced

• Design Thinking
• Agile / Scrum 
• Lean UX
• Double Diamond
• Human-Centered Design
• User-Centered Design (UCD)
• Atomic design

Roles and Responsibilities

• UX Strategist
• Design Lead
• Principal Designer
• UX / UI / AI Designer
• Visual Designer
• UX Researcher

Business Outcomes

• Increased conversion rates
• Improved user retention / engagement
• Streamlined customer support flows
• Increased accessibility compliance
• Improved NPS / CSAT
• Simplified complex workflows
  

Company types 

• Fortune 500 corporations
• Design agencies
• Consultancies
• Financial institutions
• E-commerce/DTC companies
• Retail 

Industry types

• Fintech (banking, insurance)
• E-commerce / DTC
• Travel and hospitality
• Retail